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American Mattress Participates in Le Marche 2010

Showcasing a unique ensemble of Mattresses, Pillows and Healthy Bedding Solutions Participation in line with American Mattress aim to strengthen foothold within Egypt Mattress market

American Mattress Company - the leading retailer for mattress and bedding solutions in Kuwait since 1996, announced that American Mattress Egypt had participated in ‘Le Marché 2010’, the biggest home furniture exhibition, which was held at Cairo International Conference Centre and ended on Thursday December 16, 2010

The company released that the participation in one of Egypt’s major events for home furnishings and accessories, is in line with the company’s strategy to strengthen its foothold within Egypt mattress market and to expand its reach to a broader platform of Egyptian Consumers. By showcasing its unique collection of high-end luxury mattress and bedding solutions brands, American Mattress Egypt aims to reach the elite high-end consumers such as the villa owners segment, discerning female consumers and families and B2B customers; property developers, hotels and resorts in addition to interior design consultants and architects.

During this event which lasted for 5 days, American Mattress displayed its unique collection of high-end luxury mattresses from USA, natural Latex mattresses, and an exclusive range of all natural pillows each featuring the ultimate standards of luxury and provide unprecedented levels of support, healthy sleep and comfort.

American Mattress Company- the leading retailer for mattress and healthy bedding solutions and accessories was established in Kuwait in 1996. Over the years, American Mattress Company established its prominent position in the market by investing consistently in state of the art outlets; American Mattress Mall- the largest mattress store in the Middle East, Latex Mattress store and Wholesale mattress store. With more than 200 models of luxury mattresses, natural mattresses, orthopaedic mattresses adjustable beds with remote control, pillows and linens, ensuring customers the latest and innovative products around the year

On the contracting front, American Mattress Company has been a part of a number of renowned projects in Kuwait, including luxury hotels such as Movenpick Hotel, Marina Safir Hotel and Rotana AlManshar, in addition to residential developments and landmark projects.

In line with the company’s strategy to expand regionally; American mattress just opened its first branch in Egypt, in Baron Centre near Carrefour Maadi, and has a branch in Reyadh-Saudi Kingdom. The company also announced that it has already signed for American Mattress Qatar where the first store will open shortly.